The most significant background for information studies is the interaction between subject and object. Within the framework, information is an ecological process, namely information ecology process. However, due to the influence of the methodology featured with "divide and conquer", information studies has been broken to number of isolated pieces, losing the real, and the most important, significance of information process. Therefore, a new approach  named Ecological Approach (methodology) is presented in the paper. As the consequence of ecological approach application, a number of important results about information studies have been revealed, demonstrating the importance of the new approach (methodology).