Abstract: A new organisational paradigm demands ethical commitment as well as committed agents towards society, visible practices which are exemplary in the citizenship domain. Within this domain, a culture of social and human solidarity is highlighted, so as to demonstrate to the economic agents that immaterial capital in society functions as the main artery of economy, even if those that are more inclined towards materialistic mindsets, do not understand this natural order within society. It is in this context that we intend to reflect upon the future ways that organisations foster creativity, based on intangible resources to leverage their sustainability and financial independence. Thus, the objective of this paper is to reflect upon the high performance work organisations framework, which is influenced by Learning Organisations as well as the development human and intellectual capitals in order to structure organisational competitive advantage. Our aim is to bring some light to this framework and demonstrate the importance of its implementation in a society dominated by technological advancements.