Distribution of Articles published per year
(2008 - 2016)
(2008 - 2016)
Total number of journals
Article 1 Read 3 Citations University social responsibility: a student base analysis in Brazil Published: 23 April 2016
International Review on Public and Nonprofit Marketing, doi: 10.1007/s12208-016-0158-7
Corporate Social Responsibility expresses a situation in which companies adopt a broader business view assuming their impact on society. While some firms start to develop their strategies focusing on responsibility, recent discussions in the Higher Education Institutions query the contribution of University Social Responsibility. Nowadays, Universities should not only do some add-on philanthropic things, but should change their strategies and really build a responsible approach into their management activities and also into their education and research programs. In this research paper we propose a modelling framework for student base analysis in order to test whether Higher Education Institutions use a long-term horizon perspective and involve all stakeholders in their strategy, especially students, to be able to optimize their positive impact in society and also to reduce negative impact if needed. Supported by the scarce academic literature in the field, selected indicators are determined to build constructs related to University Social Responsibility and to develop a structural model able to explain their relationship of causality with students’ satisfaction. The conclusion after the statistical analysis procedure applied to a sample of 392 students in courses devoted to Business Management at the university in Brazil is positive, confirming the hypotheses developed in the conceptual model. In addition, the internal social entrepreneur at the University emerges as a driver of change, as a guarantee of endogenous development of responsibility. To finish some suggestions emerge for the future research agenda in the field.
Article 1 Read 2 Citations The Effect of the Internal Side of Social Responsibility on Firm Competitive Success in the Business Services Industry Published: 18 February 2016
Sustainability, doi: 10.3390/su8020179
This work focuses on the internal side of social responsibility of organizations in a regional context. Through a survey of 590 managers in classical business services (human-capital intensive) and representative of the productive economy of the Region of Extremadura (Spain), an empirical analysis is conducted. First, a factor analysis is conducted to explore the main dimensions of the internal face of Social Responsibility and second, a structural equations model is developed to look for a relationship with business competitiveness. Business performance and innovation are also considered in the model. The main contribution of the article is the establishment of a set of indicators that will help to build an ongoing and meaningful dialogue with employees improving their quality of life at work that will also serve as important guidance for the increasing of the firm’s competitiveness through responsible human resources practices. Some suggestions for a research agenda emerge from this first attempt to approach the internal side of responsibility in business.
Article 1 Read 0 Citations Social responsibility as driver of competitiveness in SMEs Published: 01 January 2016
J. for Global Business Advancement, doi: 10.1504/jgba.2016.075708
BOOK-CHAPTER 2 Reads 0 Citations The One for One Movement: The New Social Business Model Published: 01 January 2015
Applying Quality of Life Research, doi: 10.1007/978-3-319-19869-9_18
One for one movement companies have the mission to donate the same units that they sell to people in need. Nowadays this simple business model is been adopted by dozens of companies around the world to improve the quality of life of society. This chapter analyzes the best practices and reflects about the future of the movement. The commitment of these companies to improve quality of life of people in need around the world is a fact. The movement could be considered a new business model working to create purchasing with meaning that support worthy causes such as helping save and restore sight. Thanks to this movement thousands of basic articles for assuring human dignity are being donated. Things to improve life conditions, such shoes or glasses, are starting to be provided by companies committed to the movement because their clients are willing to contribute for a fairer world. Companies such as TOMS, Better World Books or Twins for Peace among others are analyzed in this chapter as good examples of responsible companies following the social marketing trend.
BOOK-CHAPTER 0 Reads 0 Citations Case 15: Improving Employees’ Quality of Life Published: 01 January 2013
Applying Quality of Life Research, doi: 10.1007/978-94-007-5878-0_16
The purpose of this case is to highlight the growing currency of employer branding in organisations and their relationship on improving employee’s quality of life. The two most famous employers of choice rankings in Spain are described: the XI ranking edition of Actualidad Económica and the Best-Place-to-Work ranking by the Great Place to Work Institute. As far as to be a renowned employer could be a source of competitive advantage, the case shows how the employees’ quality of life is indeed improved in order to follow the road to a strong, appealing employer brand.
Article 0 Reads 2 Citations Internal marketing as a factor of success in new service development: an empirical approach Published: 28 March 2008
International Review on Public and Nonprofit Marketing, doi: 10.1007/s12208-008-0006-5
This is a summary of the author’s PhD Thesis, supervised by Francisco J. Miranda and defended on December 14th, 2007 at the Department of Business Management and Sociology of the University of Extremadura (Spain). The thesis is written in Spanish and is available from the author upon request. This research work deals with the role of internal marketing orientation as a factor of success in service innovations. A conceptual model is suggested on the basis of PLS methodology.