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Serena Flammini   Mrs.  Graduate Student or Post Graduate 
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Serena Flammini published an article in November 2017.
Top co-authors
Maria Claudia Lucchetti

16 shared publications

Università di Roma Tre

Gabriella Arcese

14 shared publications

Università di Roma Tre

Olimpia Martucci

3 shared publications

Giuseppe Campagna

1 shared publications

Publication Record
Distribution of Articles published per year 
(2014 - 2017)
Total number of journals
published in
Article 3 Reads 0 Citations Business model configuration and dynamics for technology commercialization in mature markets Serena Flammini, Gabriella Arcese, Letizia Mortara, Maria Cl... Published: 06 November 2017
British Food Journal, doi: 10.1108/BFJ-03-2017-0125
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PurposeThe food industry is a well-established and complex industry. New entrants attempting to penetrate it via the commercialization of a new technological innovation could face high uncertainty and constraints. The capability to innovate through collaboration and to identify suitable strategies and innovative business models (BMs) can be particularly important for bringing a technological innovation to this market. However, although the potential for these capabilities has been advocated, we still lack a complete understanding of how new ventures could support the technology commercialization process via the development of BMs. The paper aims to discuss these issues.Design/methodology/approachTo address this gap, this paper builds a conceptual framework that knits together the different bodies of extant literature (i.e. entrepreneurship, strategy and innovation) to analyze the BM innovation processes associated with the exploitation of emerging technologies; determines the suitability of the framework using data from the exploratory case study of IT IS 3D – a firm which has started to exploit 3D printing in the food industry; and improves the initial conceptual framework with the findings that emerged in the case study.FindingsFrom this analysis it emerged that: companies could use more than one BM at a time; hence, BM innovation processes could co-exist and be run in parallel; the facing of high uncertainty might lead firms to choose a closed and/or a familiar BM, while explorative strategies could be pursued with open BMs; significant changes in strategies during the technology commercialization process are not necessarily reflected in a radical change in the BM; and firms could deliberately adopt interim strategies and BMs as means to identify the more suitable ones to reach the market.Originality/valueThis case study illustrates how firms could innovate the processes of their BM development to face the uncertainties linked with the entry into a mature and highly conservative industry (food).
Article 4 Reads 5 Citations Evidence and Experience of Open Sustainability Innovation Practices in the Food Sector Gabriella Arcese, Serena Flammini, Maria Caludia Lucchetti, ... Published: 24 June 2015
Sustainability, doi: 10.3390/su7078067
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The adoption of an “open sustainability innovation” approach in business could be a strategic advantage to reach both industry objectives and sustainability goals. The food sector is facing a constant increase in competition. In order to address the high competition that involves the food industry, sustainability and innovation practices can be strategically effective, especially with an open sustainability innovation approach. In the literature, we found many examples of open innovation applications and their implications for sustainable strategy. These applications are important for reducing cost and time to market, as well as for a company’s impact on the environment and food security. In this paper, the authors show the evidence of these implications. In particular, starting from the state of the art of the food sector, we highlight the empirical results of ten case studies. By analyzing these cases, we can gain a better awareness on how and why these approaches are currently being applied by food sector companies.
Article 4 Reads 4 Citations Open innovation in the food and beverage industry: green supply chain and green innovation Gabriella Arcese, Serena Flammini, Jovane Medina Azevedo, Pa... Published: 01 January 2015
International Journal of Environment and Health, doi: 10.1504/ijenvh.2015.077137
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CONFERENCE-ARTICLE 5 Reads 0 Citations Open Sustainability Innovation in the Food Sector Gabriella Arcese, Serena Flammini, Maria Claudia Lucchetti, ... Published: 31 October 2014
The 4th World Sustainability Forum, doi: 10.3390/wsf-4-g001
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The food industry is facing a constant increase of competitiveness. In order to address the high competition that involve the food industry, sustainability and innovation practices can be strategically effective, especially the new "Open Sustainable Innovation" approach. The main objective of this study is to assess the Open Sustainable Innovation approach adoption rate, and how it could be strategically meaningful in the business practices of a company in the food industry. We observed that the adoption of an open sustainable approach in business practices could represent a strategic advantage to reach, at the same time, sustainability and business goals such as, for example: the costs and time to market reduction as well as company's environmental impact and an increment of the food security. Evidences of this work emerged starting from an overview of the state of art of the food industry from a sustainability and Open Innovation perspective. Afterward, we collected some case studies that have been done in the food industry about companies that have adopted and/or are adopting an "open sustainable innovation" approach in their business practices. By the analysis of these cases, we could gain a better awareness on the effectiveness of this approach on companies that operate in the food industry. In conclusion a critical analysis of the evidences emerged in the paper are discussed.
Article 5 Reads 2 Citations Near Field Communication: Technology and Market Trends Giuseppe Campagna, Serena Flammini, Olimpia Martucci, Gabrie... Published: 05 September 2014
Technologies, doi: 10.3390/technologies2030143
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Among the different hi-tech content domains, the telecommunications industry is one of the most relevant, in particular for the Italian economy. Moreover, Near Field Communication (NFC) represents an example of innovative production and a technological introduction in the telecommunications context. It has a threefold function: card emulator, peer-to-peer communication and digital content access, and it could be pervasively integrated in many different domains, especially in the mobile payment one. The increasing attention on NFC technology from the academic community has improved an analysis on the changes and the development perspective about mobile payments. It has considered the work done by the GSMA (Global System for Mobile Communications Association) and the NFC Forum in recent years. This study starts from an analysis of the scientific contributions to Near Field Communication and how the main researches on this topic were conceived. Our focus is on the diffusion rates, the adoption rates and the technology life cycle. After that, we analyze the technical-economical elements of NFC. Finally, this work presents the state of art of the improvements to this technology with a deeper focus on NFC technologies applied to the tourism industry. In this way, we have done a case analysis that shows some of the NFC existent applications linked to each stage of the tourism value chain.