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Jurgita Raudeliūnienė     Senior Scientist or Principal Investigator 
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Jurgita Raudeliūnienė published an article in January 2019.
Top co-authors
Ieva Meidutė-Kavaliauskienė

16 shared publications

Department of Logistics and Transport Management, Vilnius Gediminas Technical University, Vilnius, Lithuania

Aleksandras Vytautas Rutkauskas

12 shared publications

Lithuanian University of Educational Sciences

Irena Račinskaja

7 shared publications

Vilnius Gediminas Technical University

Eglė Jaskytė

1 shared publications

Kęstutis Vileikis

1 shared publications

Business Technologies Department, Vilnius Gediminas Technical University, Sauletekio av. 11, LT-10223, Vilnius, Lithuania

Publication Record
Distribution of Articles published per year 
(2010 - 2019)
Total number of journals
published in
Publications See all
Article 0 Reads 0 Citations Communication Needs in Cyberspace of Industrial Companies' Consumers Vida Davidavičienė, Jurgita Raudeliūnienė, Saulius Putrimas Published: 01 January 2019
International Journal of ICT Research in Africa and the Middle East, doi: 10.4018/ijictrame.2019010104
DOI See at publisher website
Article 0 Reads 0 Citations A Road Map for Enhancing the Entrepreneurial Knowledge Potential of the Lebanese Small and Medium-Sized Enterprises Ibrahim Matar, Jurgita Raudeliūnienė Published: 01 October 2018
Open Economics, doi: 10.1515/openec-2018-0007
DOI See at publisher website ABS Show/hide abstract
Small and medium-sized enterprises (SMEs) in Lebanon constitute 90% of the country’s enterprises (Kheir 2017). The Lebanese SMEs’ entrepreneurial knowledge potential is not systematically developed to leverage the country’s SMEs with a competitive advantage. Thus, the purpose of this article is to analyse knowledge management processes and to show how their implementation can work as a road map for enhancing the entrepreneurial knowledge potential of the Lebanese SMEs. Using the comparative analysis method along with the scientific literature review, the article will highlight knowledge management implementation gaps that have to be considered by entrepreneurs while establishing their SMEs focusing on the positive outcomes after implementation.
Article 0 Reads 0 Citations CONSOLIDATION OF THE ACTIVITIES OF REGULATORY INSTITUTIONS WHILE IMPLEMENTING E-GOVERNMENT SOLUTIONS Vida Davidavičienė, Jurgita Raudeliūnienė, Elena Vengrienė, ... Published: 25 September 2018
Journal of Business Economics and Management, doi: 10.3846/jbem.2018.5534
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In the context of globalization, information technology development and transformation not only the needs of the society are changing, structural changes are taking place in the management of the activities of the regulatory institutions as well, because their main function is to meet the changing needs of society. While this process is happening, it becomes difficult to balance activities of the regulatory institutions with the needs of the society and business. This is why optimization of the regulatory institutions functions is one the European Union᾽s priorities. One of the most efficient ways to increase the quality of public services, reduce expenses, encourage cooperation between institutions and make decision making process more efficiently is to create an evaluation system that allows assessment of the efficiency of the consolidation of regulatory institutions functions during the implementation of e-government. In order to solve issues, the analysis of scientific literature, multiple criteria and expert evaluation were applied. The proposed system for evaluation of the consolidation of the activities of the regulatory institutions while implementing solutions of e-government allows complete assessment of the factors and criteria, identification of drawbacks of the process and also enables to create decisions for solutions of the problems.
Article 0 Reads 0 Citations FACTORS INFLUENCING KNOWLEDGE RETENTION PROCESS: CASE OF LITHUANIAN ARMED FORCES Jurgita Raudeliūnienė, Vida Davidavičienė, Ramūnas Petrusevi... Published: 25 May 2018
Technological and Economic Development of Economy, doi: 10.3846/20294913.2017.1309598
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Knowledge management is one of the most potent means for the improvement of Lithuanian armed forces efficiency in context of transformations. Knowledge retention is one of the knowledge management processes that is related to knowledge selection, accumulation of the organization experience, renewal of the organizational memory in order to preserve the valuable knowledge from the potential loss. In order for the Lithuanian armed forces to manage the knowledge effectively and develop – it is important to purposefully preserve the valuable knowledge. The knowledge retention management problems of the Lithuanian armed forces are classified into: human, organizational, functional, technological and technical. In order to solve the problematics of such type, the identification of the factors, that provides the premises for the complex assessment of the knowledge retention process, becomes an important factor. The purpose of the article is to identify the factors that are significant for the evaluation of the knowledge retention process effectiveness of the Lithuanian armed forces. In order to achieve the objective such methods as the analysis of the scientific literature, multiple criteria and expert assessment are employed. According to the research results most factors were attributed to the group of the organizational and knowledge content factors.
Article 0 Reads 4 Citations Knowledge management process model Jurgita Raudeliūnienė, Vida Davidavičienė, Artūras Jakubavič... Published: 31 March 2018
Entrepreneurship and Sustainability Issues, doi: 10.9770/jesi.2018.5.3(10)
DOI See at publisher website
Article 0 Reads 5 Citations Evaluation of Advertising Campaigns on Social Media Networks Jurgita Raudeliūnienė, Vida Davidavičienė, Manuela Tvaronavi... Published: 27 March 2018
Sustainability, doi: 10.3390/su10040973
DOI See at publisher website ABS Show/hide abstract
As the virtual environment is constantly changing, not only users’ informational and knowledge needs but also the means and channels of communication with customers applied by organizations change. There is a noticeable trend to move more and more advertising campaigns to social media networks because of the opportunities they provide to organizations and users, which results in the ever-increasing popularity of social media networks and a number of their users. Such a transition is explained by one of the main objectives organizations have: to inform their customers in an appropriate way and receive feedback on social media networks, which is difficult when traditional advertising channels and means are applied. Since advertising campaigns on social media networks are evolving rapidly, their assessment factors and methods, which receive controversial opinions in both scientific literature and practice, change too. Researchers assess and interpret the factors that influence the effectiveness of advertising campaigns on social media networks differently. Thus, a problem arises: how should we evaluate which approach is more capable of accurately and fully reflecting and conveying reality? In this research, this problem is studied by connecting approaches of different researchers. These approaches are linked to the effectiveness assessment of advertising campaigns on social media network aspects. To achieve the objective of this study, such research methods as analysis of scientific literature, multiple criteria and expert assessment (a structured survey and an interview) were applied. During the study, out of 39 primary assessment factors, eight primary factors that influence the effectiveness of advertising campaigns on social media networks were identified: sales, content reach, traffic to website, impressions, frequency, relevance score, leads and audience growth.