Artificial Intelligence (AI) is a branch of computer science that deals with the adoption of human behavioral elements in computer-based systems. Some of these systems support learning, understanding, making inferences and adaptability. In recent years, Artificial Intelligence has brought a rapid technological revolution to many different sectors of industry. It is a tool that can greatly influence the different stages of the design process. In this particular study, the goal is to integrate Artificial Intelligence into the design process of a product, and more specifically of a soccer shoe, using the additive manufacturing principles as an industrial production methodology. Different stages to be followed during the design of a product include mind mapping, digital sketches, Computer-Aided Design (C.A.D), rendering and prototyping facilities (digital and physical equipment). By integrating Artificial Intelligence tools into the traditional design process, designers can enhance the outcomes of their final products through the use of automation and control systems based on a holistic approach to industrial design. This paper introduces a distinct and innovative design framework that combines the benefits of AI digital applications with the expertise of the designer. Specifically, the proposed design methodology will be used to create a prototype of the designed soccer shoe using rapid prototyping tools for user feedback on its form. The conclusions of the study are that Artificial Intelligence is a tool that can be integrated and improve the design process of a product, while at the same time supporting designers’ creativity and innovation.