Athletes and individuals with cardiovascular concerns often rely on supplements to enhance their performance and heart health. However, there is a growing demand for natural, functional alternatives. This study aimed to develop Nitro Boost Beetroot Bites, a functional snack/food formulated using beetroot, jaggery, and coconut, to promote improved blood circulation, energy generation, and cardiovascular health. In this study, an observational research design was employed to compare a control group with an experimental group that consumed the product. Proximate analysis was performed for nutritional characterization, along with sensory analysis using a hedonic scale. The proximate analysis showed an increase in carbohydrates to 61.96 grams and a decrease in protein content to 11 grams in the experimental product. Despite these changes, the high nitrate content from beetroot is expected to contribute to enhanced athletic endurance and cardiovascular health. Despite these changes, the elevated nitrate levels of 47.31 grams per serving in beetroot are anticipated to improve athletic endurance and cardiovascular health. In terms of organoleptic characteristics, including appearance, texture, taste, and overall acceptability, the scores given by those who consumed the the formulated Nitro Boost Beetroot Bites were significantly higher than those given by the control group. Nitro Boost Beetroot Bites demonstrate potential as a natural, nitrate-dense supplement for enhancing athletic performance and cardiovascular health.

It is advised that the amount of Nitro Boost Bites consumed be kept to about 8.63 grams daily to maintain a nitrate intake within the range of 0-3.7 mg/kg bodyweight, which is the ADI. Although sensory attributes have been enhanced, additional modifications to the formulation are necessary to equilibrate the nutritional content. Future clinical research is necessary to validate the long-term efficacy of the product and enhance its health advantages.