Over the years, Indonesia has been facing a wide range of health issues. One of these rising public health concerns is non-communicable diseases (NCDs). Besides the effect of the COVID-19 pandemic back in 2021, NCDs have also become a major factor causing death, exceeding 52.2% cases. These health issues are harder to prevent due to unhealthy lifestyle habits, such as a lack of physical activity, low consumption of fruits and vegetables, and high intake of processed foods and beverages. Kombucha, a traditionally fermented beverage made out of tea and a symbiotic culture of bacteria and yeast (SCOBY), has become an alternative health product to help face these complex health challenges due to its probiotic content and perceived health benefits, particularly for the gastrointestinal system. The growth of Kombucha consumption has been rampant in Indonesia's product market, especially through social media, as evidenced by the existence of Kombucha consumer communities with thousands of followers. Thus, this study aims to explore the relationship between consumer perceptions of Kombucha and the lifestyle of Indonesian-based online communities of Kombucha consumers. This research took the form of a correlational design through data collection, where participants were recruited online and given a structured questionnaire using Google Forms. This comprised sociodemographic information, perceptions of probiotics and Kombucha, and lifestyle habits. Through statistical analysis using Pearson’s correlation, the data uncovered a positive, but significantly low correlation between the perception of Kombucha and the lifestyle habits of the Kombucha consumer community (r = +0.241, n = 130, and two-tailed p<.006). On average, participants have a highly positive perception of Kombucha (M = 4.047, Std. dev. = 0.364) and an overall Health Lifestyle Habits (HLHs) score of 6.26 (Std. dev. = 0.781), which means participants need to improve their lifestyle.