This study explores consumer attitudes towards pre-cooked noodle consumption and its perceived health implications. A comprehensive survey was conducted with 400 participants, representing a diverse range of age groups, educational backgrounds, and family sizes across different regions of Kosovo. The primary aim of the research was to assess the relationship between noodle consumption habits and various health concerns, with a particular focus on issues such as the high sodium content, the presence of preservatives, and the potential for weight gain associated with frequent consumption. By analyzing demographic variables alongside consumption patterns, this study sought to gain a deeper understanding of how health perceptions influence consumer choices in the context of pre-cooked noodle consumption.

A total of 400 questionnaires were distributed, gathering data on demographic characteristics, consumption frequency, and health-related perceptions. The results indicate that convenience plays a major role in pre-cooked noodle consumption, with 56.8% of respondents citing time constraints as the primary reason for their choice. Despite the convenience, health concerns were prevalent, with a significant number of respondents expressing worries about high sodium content and additives. Furthermore, a majority of participants reported no existing health issues, though many were aware of potential risks, especially in relation to weight gain and high sodium intake.

These findings suggest that while pre-cooked noodles are popular due to their convenience, health concerns remain a significant factor influencing consumer behavior. This study highlights a need for healthier alternatives in the market to address these concerns.