An Analysis of Artificial Intelligence Adoption Behavior Applying Extended UTAUT Framework in Urban Cities: The Context of Collectivistic Culture

To achieve long-term socioeconomic growth, "smart cities" incorporate a broad spectrum of technological advances and innovations which can support to achieve those goals. The innovation potential, information and communication technologies (ICTs) development, living conditions, citizens' willingness, and the willingness to adopt such technologies all contribute to the development of these ecologies. It is challenging to establish a healthy and economical environment and a high living standards for citizens in "mega-cities" with a population of 10 million or above. Modern Artificial Intelligence (AI) methods are essential for enhancing ICTs solutions and, by augmentation, the competitive nature of cities in order to make up for this deficiency. Focusing on the context of domestic innovation culture, this study aims to analyse the influence of AI application on citizens' behavioural intentions in smart cities. The statistical data analysis of 546 respondents using self-structured survey was performed using structural equation modelling in SmartPLS software. This study found that the citizens of smart cities are more likely to adopt modern technologies if they presume those technologies are useful, easy to use, and will improve their quality of life. It was also found that the presence of a rigorous innovation culture in a city bolstered this positive correlation. The paper provides new insight into how artificial intelligence strategies can enhance urban environment.