Public Perceptions of Insect Pollinators in Morocco: Bridging Awareness Gaps for Effective Conservation

The conservation of insect pollinators is essential for preserving biodiversity and sustaining ecosystem services, particularly in Morocco, where pollination supports both agricultural productivity and wild plant ecosystems. Despite the critical role of pollinators, public understanding of their ecological importance remains limited. This study explores public perceptions of insect pollinators, with a focus on the awareness and attitudes of educated urban youth in Morocco. Over a four-month period, we collected 301 survey responses distributed via online media platforms. The findings indicate that while participants are generally aware of the decline in pollinator populations and the threats they face—such as habitat loss, pesticide use, and climate change—there is a significant knowledge gap regarding non-bee pollinators. Honey bees and bumble bees are widely recognized for their pollination roles, but less attention is given to solitary bees, flies, and other pollinating insects that contribute significantly to ecosystem health. These results highlight the urgent need for targeted educational programs to enhance public knowledge of the ecological functions of lesser-known pollinators. Expanding outreach efforts within Morocco's national biodiversity strategy to include diverse demographic groups, including rural and less-educated populations, could further strengthen public engagement in pollinator conservation. This presentation underscores the importance of inclusive, evidence-based strategies to safeguard pollinator diversity and ecosystem resilience.