Environmental Characteristic of the Creative Corporation :Focused on the Case of Google

In today’s knowledge-based societies enabling the innovation by creative ideas to lead to the high value-added creation, the importance of the business environments facilitating creative productions of the human beings has been constantly being expanded. In this setting, the world's major companies are focused on creating business strategies and work spaces to maximize the creativity. This study will review the examples of leading foreign companies and, through this, extract the directions for creating physical environments and non-physical environments relating to the composition of the creative business environments of the domestic companies which are still lacking in this regard.