Assessing Market Readiness and Business Models for PFAS‑Free SSbD Coating Solutions

The PROPLANET project is a Horizon Europe–funded research and innovation action aiming to develop next-generation, PFAS-free coatings following the Safe-and-Sustainable-by-Design (SSbD) framework. PFAS (per‑ and polyfluoroalkyl substances) are a large group of synthetic chemicals widely used for their water‑, grease‑ and stain‑repellent properties, but they are persistent in the environment, accumulate in living organisms, and are increasingly linked to adverse health and ecological impacts.

PROPLANET project targets three key industrial value chains where high-performance coatings are essential and environmental impact is critical: (i) textiles, (ii) glass, and (iii) food-packaging machinery. Across these sectors, PROPLANET seeks to replace existing coatings that contain PFAS with innovative bio-based and hybrid coating solutions that maintain functional performance while significantly reducing environmental and health risks.

This work emphasises market readiness and exploitation potential of the developed solutions. A comprehensive market assessment was conducted for each value chain, identifying target applications, and end-user needs. Moreover, a structured patent landscape analysis was performed, mapping existing intellectual property, as well as innovation gaps relevant to PFAS-free coating technologies.

To support future commercialisation, tailored business models were developed for key exploitable results, using tools such as the Business Model Canvas. In addition, circularity aspects were assessed to ensure that the proposed coatings contribute to resource efficiency, reduced chemical footprints, and alignment with EU circular economy objectives.