The search for healthier meat products has driven the demand for sausages with reduced sodium chloride (NaCl) and curing salts. This study evaluated the technological and oxidative parameters of a fresh pork sausage ("Toscana" type) formulated with partial substitution of NaCl by KCl (25% to 50%) and the incorporation of spray-dried rosemary (Rosmarinus officinalis) extract (0.05% to 0.4%) during 14 days of refrigerated storage (4C). Formulations were assessed for physicochemical standards, water-holding capacity (WHC), cooking loss (CL), emulsion stability, lipid oxidation (TBARS), and color parameters (L*, a* and b*). All formulations complied with Brazilian Standards of Identity and Quality (PIQ). A 30% NaCl substitution with KCl maintained WHC and CL (p > 0.05) comparable to the control, preserving batter texture without compromising emulsion stability (p < 0.05). During 14 days of storage, the incorporation of 0.2% and 0.4% rosemary extract significantly reduced lipid oxidation, lowering TBARS values by up to 45% compared to the reduced-nitrite control (p < 0.05). Furthermore, the extract effectively preserved redness (a*) over time (p < 0.05), delaying discoloration. In conclusion, a 30% NaCl reduction combined with 0.2% rosemary extract maintains the technological properties and extends the oxidative stability of "Toscana" pork sausage, serving as an effective strategy to reduce conventional additives.