Irrational discourse as a form of violation of the other with words

At re: publica 2010 Sascha Lobo gave a lecture entitled 'How to Survive a Shitstorm’. Thus he established the term. The term ‘Shitstorm’ describe a phenomenon often observed on the social web: One or two critical remarks trigger aggressive, insultung and even threatening verbal attacks which culminate in a ‘wave of indignation’ through active as well as seemingly passive actors.