This presentation builds upon the Sarawak Liberica Refinement Project introduced at the 2023 International Coffee Convention (ICC), focusing on advancements in coffee preparation and business strategies. We explore how Liberica coffee (Coffea liberica), known for its resilience in extreme climates, is being cultivated, processed, and marketed in the low-altitude equatorial tropical regions of Sarawak, Borneo, Malaysia. We'll discuss innovative processing methods adapted for the humid, hot environment of Sarawak, where annual rainfall exceeds 4000 mm. These techniques, developed in collaboration with hundreds of independent indigenous small plantation owners, are crucial in producing high-quality Liberica beans suitable for premium café offerings. The presentation will cover advancements in roasting techniques specifically tailored for Liberica coffee, highlighting how these methods enhance the unique flavor profile of this lesser-known species. We will demonstrate how these roasting innovations contribute to creating the perfect café crème and other specialty coffee beverages, potentially opening new market opportunities for Liberica in the specialty coffee sector. We will also explore the business aspects of Liberica coffee, including: (i) Market positioning strategies for Liberica and its by-products. (ii) Green bean market matching techniques. (iii) Crop economics and sustainability practices. (iv) The development of local coffee culture and its impact on business. Case studies of influential Liberica coffee plantations across Malaysia will be presented, including those utilizing the latest high-yield varieties developed by the Malaysian Agricultural Research and Development Institute (MARDI). These examples will showcase how advancements in agronomy translate to improved business prospects and trends in the specialty coffee market. To provide a hands-on experience of these advancements, we will conduct an on-site coffee cupping activity featuring various Liberica varieties roasted and processed using the latest techniques. This will allow attendees to appreciate the quality improvements achieved through these innovations and understand their potential impact on the specialty coffee business.