Plastic pollution remains a pressing environmental issue, with significant implications for ecosystems, biodiversity, and public health. Morocco’s reliance on imported plastics, particularly in the agrifood sector, exacerbates these challenges. This study presents a holistic analysis that integrates data, policy frameworks, and environmental considerations to address the growing SUP challenge in the HORECA ecosystem and agrifood. It highlights the critical need for strategic interventions, including the implementation of Extended Producer Responsibility and eco-tax systems, to enhance recycling infrastructure and incentivize sustainable practices. The research also emphasizes the adoption of Best Available Techniques and Best Environmental Practices to mitigate the impacts of microplastics and Persistent Organic Pollutants. Furthermore, a Theory of Change framework is proposed to align institutional collaboration, technological innovation, and public engagement, providing policymakers with actionable insights to transition toward a circular economy. This study offers a comprehensive roadmap for tackling Morocco’s plastic waste challenges, emphasizing the importance of sustainable practices and long-term policy reforms to support the country’s development goals.

By presenting a comprehensive perspective that aligns policy reforms, technological innovation, and public engagement, this research provides policymakers with a robust framework to tackle Morocco’s plastic waste challenges effectively. Future efforts should prioritize evaluating the implementation of these recommendations and exploring innovations in plastic alternatives, further supporting Morocco’s sustainable development goals.