In the present work the fruits availability that contribute to a healthy diet in the markets of the city of the Puyo, that affects the low products production with value added are calculated. In the literature consulted, there are authors who identify the availability indicator for sale as basic for the competitiveness of agrifood chains, as well as the need of high nutritional value products for better health in consumers. Interviews were conducted to identify the ancestral knowledge about the fruits and plants use and their availability in inventories for the client, as well as on the presence of basic market elements, define the dimensions of competitiveness in customer, economic, technical, market, medium environment, social and financial. A sample of nine markets in the city of puyo was made, the fundamental characteristic being that they are the largest markets of the city, although they cannot be classified according to the international classification. 140 products were studied in the Puyo city markets. The results showed the products availability per family, where the highest value with 40% is represented by banana and cassava, 16% vegetables, 18% fruits, 17% grains, 16% processed non-meat products and 16 % processed meat products. It is concluded that there is a lack of Amazonian products in the markets of the city of Puyo due to the low production of tangibles typical of the area.