Due the need to recruit new volunteer blood donors and consequently keep the blood bags stock in collection centers of several countries, especially those in development, Technology Course in Aesthetics and Cosmetics coordination of the Faculdades Unidas do Vale do Araguaia (UNIVAR), Barra do Garças, MT, Brazil, created the "Red June - Use Your Inner Beauty" program, which aims to motivate and educate people about the importance of donating blood voluntarily to save lives. The program aims to cover several countries and will take to the community various activities, such as motivational lectures and informative pamphlets distribution, as well as other actions. The program is intended to draw the attention of the whole world to the need for voluntary unpaid blood donation.