The integral process of ecotechnology postulates that it is possible to change from a globalized context, which consists of mass productions as well as a high consumption of resources, to a context that is concerned with the resolution of local issues, also seeking to eradicate the relations of domination and strong inequality gaps. Although ecotechnology makes use of ancestral techniques and practices, nevertheless, it is not seen as an outdated, obsolete alternative or as a marginal technology; on the contrary, it is of great significance due to its process of knowledge exchange, which is based on scientific inputs for its development and construction. This highlights the need to generate a social model that contains democratic, fair and plural knowledge, which would allow the reduction of inequality gaps and marginalization. Thus, within this framework, the social adoption of ecotechnology allows us to legitimize original and cultural knowledge in a forceful way, as well as to seek the necessary change of paradigm and generate a process of implementation in an integral way, leading to the confrontation of problems through strategic technological answers with a high social impact.