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Emerging Trends in Multi-Disciplinary Research

29–31 May 2023, Dubai, United Arab Emirates

Business Administration, Political Science, Education, Media and Communication, Laws, Arts, Design
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Welcome from the Chairs

Dear Colleagues,

It is our pleasure to invite you to join the 5th American University in the Emirates International Research Conference (AUEIRC) under the patronage of H.E Abdulla bin Touq Al Marri, Minister of Economy, UAE.

The conference will be a hybrid event taking place via Zoom and at the American University in the Emirates campus in Dubai, UAE.

The conference seeks to provide a platform for researchers to present and discuss recent developments, trends, and challenges accenting their respected disciplinary fields.

Research topics navigate disciplines including:

  • Humanities (Psychology, Philosophy, History, Arts and Design, Literature, Education),
  • Social Sciences (Political Science, Economics, Law, and Media),
  • Business Administration (Big Data, FinTech, Digitalization, Data Analysis, and Data Science)
  • Applied Information Technology (Machine Learning, Internet of Things, and Artificial Intelligence).

The main objectives of the AUEIRC are to:

  • Stimulate the exchange of ideas among researchers of different research orientations
  • Promote multi-disciplinary research and new approaches answering particular research questions;
  • Stimulate creative dialogue and cultural awareness among scholars, students, and researchers;
  • Facilitate the evaluation of different research methodologies pertaining to different research questions;
  • Navigating multi-disciplinary viewpoints that may contribute to breaking new grounds in academic research;
  • Provide greater understanding of the important role that higher education plays in the development of nations and in shaping active and responsible citizens

The American University in the Emirates is committed to research and the need to increase high-quality intellectual and scientific production. To encourage academic debate across fields, the conference will be structured along 12 sessions divided along thematic lines thereby building up an international corpus of theoretical and empirical knowledge – pluralistic disciplinary approaches and methodologies.

Please note that we are accepting abstracts and presentations in Arabic, however, the full manuscript submitted to the journals need to be in English. If you require translation services please correspond with us at one of the emails below.

We look forward to your contributions.


Prof. Assem Tharwat

The Vice President of Research (VPR) at AUE

Dr. Khaled Al-Kassimi

Research Support Director at AUE

Conference email:


H.E. Abdullah bin Touq Al Marri

Minister of Economy, UAE, Website

Event Chairs

American University in the Emirates - Website

American University in the Emirates - Website

Steering Committee Members

Prof. Muthanna G. Abdul Razzaq

President and CEO at American University in the Emirates

Prof. William Cornwell

Provost at American University in the Emirates

Prof. Abhilasha Singh

Vice President for Academic Affairs at American University in the Emirates

Prof. Assem Tharwat

Vice President for Research at American University in the Emirates

Prof. Asma Salman

Dean, College of Business Administration at AUE

Prof. Mohammed Kirat

Dean, College of Media & Mass Communication at AUE

Prof. Mohammed Aboelenein

Dean of College of Education at AUE

Prof. Chahine A. Ghais

Dean, College of Security and Global Studies at AUE

Prof. Taha Duri

Dean of College of Design at AUE

Prof. Amer Al-Fakhoury

Dean, College of Law at AUE

Dr. Khaled Al-Kassimi

Director of Research Support at AUE

Dr. Alaa Mushtaha

Director of Innovation & Lifelong Learning at AUE

Prof. Naoyuki Yoshino

Keio University & Tokyo Metropolitan University

Prof. Mazin Jumaah

Former President, Royal University for Women of Beirut

Dr. Mwaffaq Otoom

Dean of the College of Engineering, Yarmouk University

Prof. Rajesh Jugulum

Chief Data Science Officer, Data Dragon

Prof. Amanda Dempsey

Senior Director of the School of Accounting, University of Johannesburg

Dr. Nashwan Abdulrazzak

Professor in Agriculture, Sultan Qaboos University

Dr. Lakshmikanth H. M.

Vice president of Garden City Foundation

Mr. Ihsan Zakri

Regional Head, Middle East and Africa | AACSB International, Netherlands

Dr. Zouhair Atieh

Dean, College of Healthcare Technologies, American University of Iraq – Baghdad

Dr. Tatiana Ghermam

University of Northampton, UK

Prof. Gad El-Qady

President of The National Research Institute of Astronomy and Geophysics (NRIAG) - Egypt

Dr. Magdy Elkady

Chair of the Board of Governors for the University of Canada in Egypt and President of Canwell Canada

Organizing Committee Members

American University in the Emirates - Website

American University in the Emirates - Website

American University in the Emirates - Website

American University in the Emirates - Website

American University in the Emirates - Website

American University in the Emirates - Website

American University in the Emirates - Website

American University in the Emirates - Website

American University in the Emirates

American University in the Emirates

American University in the Emirates

American University in the Emirates

Disciplines, Themes, and Sessions

Please deposit your abstract to one of these sessions

  • Session CIDA and SSAD - Arts and Design
    • Urban identity
    • Identity and the theory of aesthetics
    • Examining the neighbourhood
    • Environmental and social design
    • Building performance
    • Philosophy of sustainability
  • Session RNWO and MIRC - Political Science
    • Identity and Security
    • Diplomacy and Geopolitics
    • Political Instability in the Middle East
    • International Political Economy in a Changing World Order
    • International Law and Managing World Conflicts
  • Session MC and PRSC - Media and Communication
    • Challenges on the Curriculum
    • Digital Media, Opportunities, and Strategies
    • Integrated Marketing Communication and the Practices of Image Building and Reputation Management
    • Impact on the Message
    • Political Media
    • Impact on the Communicator
    • Impact on the Advertising Industry
    • Challenges of the “New” Profession
  • Session RB - Business Administration
    • Business for the future
    • Innovation and integration
    • NFTs
    • Fintech
    • Sustainability Marketing
    • Risk Analysis and Business Intelligence
    • Accounting, Healthcare and Insurance Analytics
    • Supply Chain Games
    • Blockchain
  • Session MUE - Information Technology
    • Information Technology Management
    • Knowledge Management
    • Artificial Intelligence
    • User Experience
    • Machine Learning
  • Session EF and ISE - Humanities
    • The Electronic Age of Education
    • Higher Education in the Digital Age
    • Innovation in Modern Education
    • Innovative Pedagogical Approaches
    • Sustainable Educational Systems
  • Session ILC and ISE - Law
    • International law and International conflicts
    • International Law and the War in Ukraine
    • Disarmament of weapons of mass destruction and the role of international law
    • Anti-Rumors and Cybercrime Law: The UAE Federal Law

This call for abstract presentation invites researchers at the conclusion of the conference to submit their full manuscript by choosing from the 5 SCOPUS indexed journals sponsoring the AUEIRC 2023.


  • Academics, Students, and Professionals are welcome at the AUEIRC 2023
  • A registration fee will be applied for attending the conference whether virtually or physically

Any participant that seeks to attend the conference in person at the American University in the Emirates, please do not hesitate to contact the VPR office at and

Until 19th May 2023
Supported documents
Student 50.00 USD Scanned copy or photograph of your current student ID is required.
Academic 75.00 USD
Non-Academic 100.00 USD
Cancellation policy

Cancellation of paid registration is possible under the terms listed below:

> 2 weeks before the conference Full refund
< 2 weeks before the conference No refund

Payment methods

Wire transfer, Credit card

Currencies accepted by this event

Swiss francs (CHF) ,  Euros (EUR) and US dollars (USD)

Instructions for Authors

Submission Information
  • Create an account on Sciforum if you do not have one, then click on ‘New Submission’ on the upper-right corner of the window, or by clicking on ‘Submit Abstract’ at the top of this webpage.
  • Indicate what thematic area is best suited for your research.
  • Submit an abstract in English - the word limits are minimum 200 words and maximum 300 words.
  • Abstract Submission Deadline: 13th May 2023
  • Acceptance of Abstract Notification: 17th May 2023
  • Conference Date: 29th - 31th May 2023, Dubai and Hybrid

Full manuscripts are welcomed to be submitted in one of the 5 SCOPUS indexed journals following peer-review

Sponsors and Partners



Platinum Sponsors


* This event is managed by external organizers. Sciforum is not responsible for the content posted on this website.