Using innovation building technology as a case subject, this study aimed to be an exploration of the practices and techniques that are used in or as part of the framework in innovation in house construction. This study explored the existing literature on the subject and followed the proposed framework. The study methodology and the proposed conceptual framework were adopted from the house of quality and multicriteria decision-making procedure. Data were collected in two stages and were used to test or validate the framework. The two stages of this study were a questionnaire survey that targeted end users, namely contractors of innovation building technologies in the house construction industry. The second stage included interviews targeting the developers of innovation building technologies, who are also referred to as system holders. Regarding the findings of the study,the proposed conceptual framework may be used to measure innovation in house construction and may be used hand in hand with existing regulations in the house construction industry. On the other hand, the end system holders may use the proposed conceptual framework as a guide in innovation building technology projects. The value of this study lies in ensuring innovation building technologies maintain their original advantages and survive in the market.