A field experiment was conducted at Sardar Vallabhbhai Patel University of Agriculture & Technology, Meerut (U.P.), India, during the Kharif season (June-September) 2019 to study the Impact of Planting Techniques and Nutrient Management on Crop Productivity and Profitability of Rice (Oryza sativa L.) The treatment comprised of four planting techniques as main (M) treatments and six fertility levels as subplot (S) treatments in split plot design with three replications. Results of experimentation revealed that the Conventional tillage Transplanted rice and combination of Nitrogen, Phosphorus, Potassium (NPK) chemical fertilizer with organic nitrogen from FYM (Farm yard manure-Cattle manure) resulted in the highest effective tillers, grains per panicle, and grain yield. Conventional Tillage Transplanted rice (M2) stands out with the highest gross returns ($1151.27 per ha) and net returns ($690.03 per ha) due to its superior yield. Reduce Tillage Transplanted rice (M1) and Unpuddled Transplanted rice (M4) techniques also yield well, with net returns of $564.97 and $634.93 per ha, respectively. Among fertility levels, 75% NPK + 25% N FYM (S5) leads with the highest gross returns ($1257.74 per ha) and net returns ($815.90 per ha). The 100% NPK + 25% N from FYM (S6) also performs well, with net returns of $837.70 per ha, emphasizing the value of combining chemical fertilizers and organic sources for optimal results. All planting techniques (M1, M2, M3, and M4) have Benefit-Cost ratios above 2.0, indicating their economic viability. Similarly, all fertility levels (S1 to S6) show Benefit-Cost ratios above 1.4, confirming their profitability.