Introduction:

In the current era of late modernity, generation z is subject to strong forces of individualization, as well as fluid social processes and high levels of uncertainty. The process of identity formation is becoming more self-directed and is being constructed in a reflexive manner, which is subjecting this generation to much higher levels of emotional demands. We explore the role of structural conditions as such on emotional regulation and attachment patterns.

Methods:

This study uses a narrative approach to combine sociological and psychological theories of liquid modernity, individualization, risk, emotional capitalism, attachment, and regulation into a coherent story. By means of an integrative conceptual analysis, it constructs a cross-level model that links macro-social circumstances with the internal processes of self-regulation and relationship dynamics among Generation Z individuals.

Results:

There is a definite contradiction throughout the study: while individuals are attempting to form their own identities, they are left with even more on their shoulder, as they are constantly observing their emotional equilibrium. In a “liquid modern society,” as it is described, the nature of relationships is precarious and conditional, making vulnerability a danger in relationship with others. When the value of intimacy is measured against the risk factor and becomes more of a quasi-market assessment, individuals are likely to find themselves moving away from emotional relationships and binding ties as a form of coping strategy.

Conclusions:

Lack of emotional attachment or emotional detachment is not only a dispositional weakness but also a coping strategy developed by the social structures of today. Nevertheless, humans need social attachment for psychological regulation. Avoidance can lead to an escalation of self-criticism, anxiety, and rumination. The study offers an interdisciplinary sociopsychological framework to understand the avoidance of relationships by Generation Z within larger socio-structural changes.