Previous Article in event
Next Article in event
The Algorithmic Narrator
Published:
08 June 2017
by MDPI
in DIGITALISATION FOR A SUSTAINABLE SOCIETY
session The Difference That Makes a Difference
Abstract:
Facebook promises to make us readers and authors of our own stories, but in fact, Mark Zucerkberg’s social network has created a production line of narratable narration that imprisons lives, biographies, and possible tales. Processing the metadata, behaviors and interactions of billions of users within the platform’s walled garden, the algorithm imposes itself as an omniscient and totalitarian narrator, a predictive storytelling machine that benefits the only readers that truly count: advertisers.
Keywords: media studies, social network, narrative theory, storytelling, algorithms