Behavioral Sciences | Promoting Behavioral Change to Improve Health Outcomes
19 March 2025
Welcome from the Chair
Health promotion and illness prevention interventions play a pivotal role in promoting healthier behaviors and reducing the prevalence and burden of disease in communities. These interventions utilize a multifaceted approach that includes education and awareness campaigns, behavioral techniques to influence individual and collective choices, and system changes to support citizens in making healthier choices. By educating the public about the risks and consequences of certain behaviors, individuals are better equipped to make informed decisions about their health.
Ultimately, the combination of knowledge dissemination, targeted behavior change interventions, supportive environments, and strategic policies can lead to sustainable behavior changes. The benefits of these interventions are twofold— individuals lead healthier, longer lives, and the societal costs associated with treating preventable diseases are considerably reduced. This webinar will provide an introduction to contemporary behavioral science and then provide cases studies of applied behavioral changes in practice.
Date: 19 March 2025
Time: 3:00 pm GMT | 4:00 pm CET | 11:00 am EDT
Webinar ID: 896 9996 3898
Webinar Secretariat: journal.webinar@mdpi.com
Event Chair
Prof. Dr. John Parkinson is a professor of behavioral psychology at Bangor University, UK. He has held various editorial roles on the boards of scientific journals and has worked with journals as a reviewer throughout his career. Prof. Dr. Parkinson has extensive leadership and management experience including being Head of the School of Psychology, Bangor University (2013-2020) and the Dean of Faculty, Bangor University (2020-2023). He is the author or co-author of more than 50 published peer-reviewed papers and has advised businesses, the public sector, and the government on behavioral science policies.
Keynote Speakers
Brief Introduction to Behavioural Science
Prof. John Parkinson is a professor of behavioral psychology at Bangor University, UK. He has held various editorial roles on the boards of scientific journals and has worked with journals as a reviewer throughout his career. Prof. Dr. Parkinson has extensive leadership and management experience including being Head of the School of Psychology, Bangor University (2013-2020), and then Dean of Faculty, Bangor University (2020-2023). He is the author or co-author of more than 50 published peer-reviewed papers and has advised businesses, the public sector, and the government on behavioral science policy.
Optimising Impact: Applying a Behavioural Science Lens to Public Health
Ashley is an NHS Consultant in Public Health and is the Programme Director of the Behavioural Science Unit in Public Health Wales. He established and has attracted investment into the unit, which now provides behavioural science responsive support and capability development across multiple domains and organisations in the public health system in Wales. Previously, he was the National Lead for Tobacco Control, and led the conceptualisation, delivery, and functioning of Help Me Quit (the NHS Wales smoking cessation system), deploying behavioural science in all aspects of quit support. He is a Co-Investigator in Behavioural Research-UK and a member of the Scientific Advisory Board of the NIHR Policy Research Unit for Behavioural and Social Sciences. Before joining the NHS, he worked in local government and the NHS in England and Wales.
School of Health Sciences, Bangor University, UK
Behaviour Change in Health and Wellbeing
Rosemary has a background in education, coaching and mentoring, and leadership, at first within the outdoors as a coach and coach educator, and for the past 10 years, teaching on Higher Education postgraduate and undergraduate programmes. Rosemary has an MEd in Professional Practice in Higher Education, an EdD (Doctor of Education), and is a Fellow of the Higher Education Academy. Rosemary's research interests are in critical thinking development, learning, and coaching, as well as previous research into women's experiences in the outdoors.
Registration
This is a FREE webinar. After registering, you will receive a confirmation email containing information on how to join the webinar. Registrations with academic institutional email addresses will be prioritized.
Certificates of attendance will be delivered to those who attend the live webinar.
Can’t attend? Register anyway and we’ll let you know when the recording is available to watch.
Programme
|
Speaker/Presentation |
Time in GMT |
Time in EST |
|
Prof. Dr. John Parkinson Chair Welcome and Brief Introduction to Behavioural Science |
3:00 - 3:30 pm |
10:00 - 10:30 am |
|
Mr. Ashley Gould Optimising Impact: Applying a Behavioural Science Lens to Public Health |
3:30 – 3:50 pm |
10:30 – 10:50 am |
|
Dr. Rosemary Smith Behaviour Change in Health and Wellbeing |
3:50 - 4:10 pm |
10:50 - 11:10 am |
|
Q&A |
4:10 - 4:25 pm |
11:10 - 11:25 am |
|
Closing of Webinar Prof. Dr. John Parkinson |
4:25 - 4:30 pm |
11:25 - 11:30 am |
Sponsors and Partners
Organizers
