The genetic conformity of the cultivated varieties of coffee is key for the sustainability of coffee growing. In the past years, various studies have shown that genetic conformity was overall low. This situation is mainly due to a lack of professionalization in the coffee seed sector. However, this can impact on the economic performance of growers who expect yield, disease resistance and/or cup quality from their coffee plants. With the sponsorship of Lavazza, RD2 Vision has launched the "Coffee Genetic Discovery". All coffee growers (Coffea arabica for this first edition) can take part in a draw for 100 of them to benefit from a free genetic analysis of their favorite coffee plants. Each grower will receive the results individually. However, the anonymized results will also be analyzed globally to draw global conclusions. Indeed, we will present the geographical distribution of participants, the type of favorite cultivars to be checked, and finally the level of genetic conformity obtained. The aim of "Coffee Genetic Discovery" is twofold: to democratize the genetic analysis of cultivated coffee varieties, and to provide guidelines for improving the professionalization of the coffee seed sector.