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Fright, Fight and Flight: Influence of Amygdala on Business Economic Decisions
1  Visiting Professor, The Management University of Africa, Nairobi, Kenya
Academic Editor: Woon‑Man Kung

Abstract:

Introduction

The plotting of neuron-coordinated ‘economic’ choice direction has witnessed remarkable progress since the turn of the century. Gaps in the understanding of neuron-centered substitutions introduce a behavioral examination of business ‘actors’, ‘representations’ and ‘maxims’ that are at the epicenter of the ‘perceptive mosaic’, with a focus on the neurotrajectory. The field of cognito-administration examines this via ‘cognito - strategic monikers’ (CTMs) to test how the brain (‘Cognitive Miser’) performs in higher cognitive capacities.

Hypothesis

Studies generally overlook the impact of aAmygdala function on entrepreneurs' well-being and economic decision-making quality.

Aim

This paper explores the amygdala's influence beyond its well-known emotional processing and stress response. The size of the population is 50.

Methods

We utilize a combination of stress tests and controlled lab studies (the electrocardiogram stress test, stress echocardiogram, echocardiogram stress test) with cardio tracking to explore the ‘tripod’ concept. Results suggest a link between high amygdala activity, stress, and negative outcomes like mental health issues, communication breakdowns, and hindered economic decision-making.

Results

Results indicate that the amygdala plays the role of a ‘tripod’ in economic decision-making and high levels of stress, and that amygdala activation contributes to mental health disorders, interpersonal conflicts and communication breakdowns, hindering economic decision-making.

Conclusions

The expanding paradigm of the brain's wiring graph (‘Cognitive Miser’) calls for establishing a probable cause–consequence’ linkage proof between neurobiology and business decisions. Researchers ought to recognize ‘drivers’ (the frontal cortex, orbito-frontal cortex, front cingulate cortex and ventro-medial prefrontal cortex) that make an ‘economic’ choice mosaic’. Unaddressed issues show how ‘economic’ decisional progressions negate brain hallways (‘Cognitive Miser’) and how the brain considers information to make an ‘economic’ choice.

Keywords: ey Words: Amygdala, Economic Decision-Making, Well-Being, Stress Test and Cardio Tracking
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