Introduction:

Humans have complex neuronal mechanisms associated with intricate psychological perspectives in respect to mate selection. The neuropsychological manifestations responsible for mate choice behavior are manipulated by chronic exposure to extensive erogenous content on digital social media, which initiate erratic behavioural patterns during mate choice. In this research work, confusion is considered a fundamental behaviour where humans face difficulties in decision-making. In our assessment, we tried to indicate that confusion is one indecisive behavioral pattern which can eventually affect mate choice in young adult humans.

Method:

This study is a fundamental observational assessment of human erratic behaviour followed by an open questionnaire, responded to by 150 people . The population comprised young adults between the age of 18 and 30 years.

Results:

Results strongly indicated confusion in selecting mating partners. The surveyed population demonstrated an increased confusion index in females compared with that in males.

Conclusion:

We conclude that confusion is a potential marker of erratic behavior in humans. With the significant shift from analogue to digital lifestyles, the human population is encountering extensive virtual ‘attractive’ data which have created a big dataset for stimulating content, leading to confusion while selecting a partner. Digital social platforms are influencing complex thought processes, thus altering normal reproductive behaviour in humans. The brain–behavior–digitalization axis in today’s world is challenging the evolutionary aspects of human interaction, which is manifested in recent human behavioral patterns, many of which are an issue of concern for society.