The adoption of new technology takes time and is a highly complex matter in all domains. Our food production system already suffers from the effects of climate change; therefore, enabling plant scientists in academia and industry to come up with solutions to deal with the effects of climate change is urgently needed. Enabling these experts with efficient new screening technology will boost the quest to find more robust and tolerant crop varieties for coping with climate change effects. Large-scale research infrastructure is a driver of innovation in research and achieving scientific breakthroughs. In the Netherlands, recently, the Netherlands Plant Eco-phenotyping Centre (NPEC) was developed to enable large numbers of users to use high-tech, data-driven screening technologies for the next big step forward. Modern plant phenotyping, or phenomics, involves the objective, accurate, detailed and reproducible recording of a range of characteristics of a large number of plants, over time, in response to their environment. NPEC provides its users with a multitude of state-of-the-art platforms with which to grow plants in controlled, semi-controlled, or natural conditions, equipped with a range of modern sensors for far-reaching automation and digitization of plant phenotyping. Plant phenotyping is currently in the scientific spotlight because of its growing importance as a decisive factor in finding solutions to major global problems related to food security, the climate crisis. and the loss of biodiversity. Several examples will be discussed to show the impact of this upcoming technology.