In the times of the fourth Industrial Revolution, product design reaches a new look. The objective of this work is to develop a methodology for the design of innovative products based on Amazonian elements, and the application of this in two practical case studies. Design methodologies were analyzed, common points were identified between them, a content matrix was constructed for the definition of design elements. The Amazonian raw material used is chontacuro (larvae of R. palmarum), a product rich in antioxidants and monounsaturated fatty acids (oleic), and two products are produced and result in: pâté and sausage with added value for human health. These products analyze the market, use the benchmarking technique, the form of industrial processing (formulations and processes) and define improvement actions. This work has a social value, because the larvae of this insect are part of the basic diet of the communities of the Ecuadorian Amazon.