This article aims to offer an objective methodological tool that helps identify the most relevant criteria in the process of selection and evaluation of projects in business acceleration, supported by the use of Super Decisions software. The Hierarchical Analysis of Processes (AHP), defined by Tomas Saaty, was used as a methodology, taking as a framework of analysis an accelerator in operation at the time of the research. The results indicate that the AHP is reliable for selecting and evaluating initiatives and provides flexibility for defining the importance of the criteria according to expert judgment.