Abstract: Compared to newspapers, periodicals, radio and television and other media, Internet is a new media. Internet communication has self-organizing and heter-organizing mechanism. Although the self-organization of network communication occurs and develops in different levels of network communication system, it has similar performance and operating rules. On the basic level, elements of Internet system have their own spontaneous movement mechanism. however, the whole Internet can form a number of ordered structure and function. Therefore, like the self-organization of other systems, self-organizing network communication mechanism has the characteristics of their own as a result of dynamic behaviors.