Social Information Science (or Social Informatics) is a new and inter-discipline branch subject in China and even in the world. This paper probe the emergence of social information science and the research outline of us.

1. The proposal of the social information science. We set up the research from an extension from the theoretical informatics to the concrete informatics; an internal bond of integrating various subjects in human and social sciences; an intersection and mutual permeation between the social science and the natural science; an intersection and interaction among human and social sciences, a modern information science and information technology; a strengthening to the research into the Social Epistemology.

Ⅱ. On the concept of social information. Social information directly is different with self-existent and natural information, and more related to human’s autonomous creative activities, to society’s culture inheritance, to social value, to human’s spiritual interaction and to human’s emotions.

Ⅲ. On the theoretical orientation of the social information science. Social Information Science is a concrete branch of informatics, a generation of sub-disciplines of social information, a kind of traversing and comprehensive research on individual social science from the angle of information, a kind of exchange and interaction between social theoretical research and the modern information technology.

Ⅳ. The research focus of the social information science. The paper lists 10 main focuses in the research of social information science. Such as the interweaving of the factual information and the valuable information, of the subjective information and the objective information, of the rational information and irrational information, of the general information and the idiosyncratic information; the difference between comprehensive information and restrictive information, the collision between purpose-oriented information and spontaneous information, the man-made increase and decrease and purposeful distortion of social information, the cognition, evaluation, interaction, intersection and even mutual restriction of information, the differences between the exposition and understanding of information, the different effects resulting from the passive reception of information and the active collection of information

Ⅴ.The system and frame of the social information science. In general, there should be four levels of researches if the social information science is to be viewed as a relatively independent subject: the philosophical level, the scientific theoretical level, concrete apply level, social information technology and methods.

The author: Prof. Dr. OUYANG Kang, Ph.D., Director of the Institute of Philosophy and the Institute for Social Information Science, formal Vice President of Huazhong University of Science and Technology, Wuhan, Hubei 430074, P. R. China. Tel: +86-27-87553020(O); Fax: 87545438; Email: kouyang@mail.hust.edu.cn

The existence of the cultural phenomenon indicates that social psychological patterns or behavior break through the scope of individual activities. Social group has its own "information", and the "information" dominates the psychology and action of individual.

Person is multidimensional existence—the existence of the society, and the condensation of social relations. People create the products of the world through their social practical activities, and it is also a way of information evolution...The evolution of the person's physical, psychological, behavior growing in evolution of command and control base on information.

Cultural elements, such as values, norms, customs, material culture, etc, have certain influence to the behavior all respectively. As a profound cultural background of the Chinese nation traditional culture, with a strong penetration and integration ability, cannot simply be critical or inheritance. East and west cultural exchange and collision increasingly commonplace today, the modern people, especially teenagers have changed a lot, so this is a new trend of our modern people's psychological and behavioral development. How to make full use of the centripetal force of traditional culture, and promote the health civilized practices of the social life is an important topic.

Discussions about information centered, either in favor or against, the use of Shannon’s information theory are not only ill-suited but cannot help the discussion unless it is left behind just as the theory of randomness did early in the 1960s with the theory of algorithmic information. While it is true that physics, and many other areas, have been painfully slow at moving away from Shannon entropy and still can find a wide range of applications for it, we will show how eventually more powerful generating and predictive data-driven models will—and should—replace it. I will argue that discussions in Philosophy of Information should be thus one step ahead instead of several behind, guiding not only the philosophical discussion but also leading and steering scientific attention. I will explain the relevance of algorithmic complexity as a salient property at the core of the scientific method, especially in the challenge of causality discovery, and how fears against moving away from Entropy based upon arguments of uncomputability are unfounded, as it precludes progress and embraces defeat.

The information civilization is neither a consequence of industrial civilization, nor an extension of industrial civilization. It is a new form of civilization. It challenges the ideas which were based on industrial civilization, and reshapes the way of how we observe the world, how we make decisions, how we think, play, educate and so on. It will break the structures which formed on the basis of industrial civilization. The root of industrial civilization lies on the separation between science and faith. Science is regarded as a tool to control the world where we are living. Therefore the industrial civilization is a civilization that aims to pursue the maximized personal material interests. The root of information civilization, by contrast, lies on the interconnection based on the information technology. This paper will discuss the meaning of information civilization by comparing the differences between information civilization and industrial civilization and then reveal the contemporary values.

The citizen consciousness consists by four logical components: right consciousness, responsibility consciousness, the sense of participation and the awareness of the rules. with the help of the public sphere which opened by Internet, Chinese citizen consciousness is developing rapidly. But due to the Internet information spread is characteristics of openness, anonymity, virtual, showing too much emphasis on the rights of the individual, disparage the rights of others; a serious lack of sense of responsibility; sense of participation is strong but lack of rationality; rules lack of binding and recognition caused the rule consciousness weak.

In the context of globalization, cultural exchanges have become an important way to promote the harmonious development of human society. In the process of cultural transmission or communication, each country or nation will first present its own image with some unique cultural symbols, so that these cultural symbols are an important part of world culture. The cultural heritage and continuous development is also an important content to achieve self-confidence of national culture. As a multi-ethnic country, China has a long history and splendid culture, its cultural symbols are more complex and diverse.China is a multi-ethnic country, in the long river of history, the common development of all ethnic group formatted the rich and varied, harmony in diversity cultural landscape ultimately. However, to make a country or nation culture widely and effectively spread, and truly promote human civilization and development, we must pay attention to the simplification and complication of cultural symbols are two-way parallel in the process of minority culture communication. For the transmitter, the simplification of cultural symbols is a double-edged sword, which is to promote and block the minority culture; For the receiver, the course of acceptance of cultural symbols, defamiliarization effect and reinterpretation will give new meaning to cultural symbols, which makes the meaning of cultural symbols tend to be complicated. The cultural symbols, whether simplified or complicated, should serve the needs of cultural heritage and development, and promote the progress of human society.

The information ecology is not only a social problem（such as the political problem—information security, information policy, or economic problems and management issues）, but also a philosophical problem, thus forming a philosophical dimension of information ecology. This dimension focuses on the study of the information environment from the perspective of ecology and reveals some general attributes of the information ecology from the height of philosophy, as it is a spiritual phenomenon rather than a material phenomenon, it is a people-centered phenomenon, and also a value phenomenon, and so on.

Because of the value attribute of information ecology, People tend to pursue a good information ecology for their physical and mental health, which exists in our ongoing efforts to eliminate information pollution. The main source or the performance of information pollution in the Internet Age are displayed by the variety of anomie network behavior, such as the proliferation of spam, the prevalence of false information,  permeating the toxic and harmful information, and implanting virus program to the network , and so on. We should take care of information ecology as same as protecting the natural ecology, and develop and manage it more reasonable.

 Internet rumors with the help of micro-blog, WeChat and other emerging carriers showed great destructive power, can not only discredit belittle personal reputation, also to the social order, the stability of the country to form a strong impact and destruction. Therefore, it is of practical significance to explore the formation mechanism of the network rumors. From Schramm's model of mass communication, communication in the process of people playing as receivers and decoding communicators, encoding and code release role, while the philosophy of information theory, based on the understanding of people we know, as well as the information system in the theory of information creation is complex and random. Based on the above, this paper try to give a survey of Internet rumors generated the mechanism of ideas: the dissemination process plays an important role in the understanding of people is complex and random, and decoding is equivalent to the information creation, encoding and release code work is complex and random in this paper. This paper tries to construct the framework of the generation mechanism of Internet rumors from the above point of view, and investigates the formation process of the network rumors, in order to dig out the governance strategies of the network rumors in the deep level.

Abstract: Information civilization is a human civilization relative to the civilization of matter and energy in the sense that information is neither matter nor energy, but it needs matter as its carrier and energy for its communication. Information civilization is a sharing civilization based on information nature. As the information layer of human civilization, it is the process of public information symmetrization with its humanity basis and philosophical foundation; Information civilization is an enslaving material civilization based on information mechanism. Human activity is increasingly becoming information activities that control material and energy; Information civilization is a human nature civilization based on information creative construction that conforms to the human nature most. Human history develops into the stage of the human nature civilization only in the information age.

The series of concepts that are presented by complex information system theory, like the ontological information, information system and so on, not only can exploit new approach for the development of system thoughts, but also can provide the innovation of organization management theories a new horizon or route. As the core constituents of organizations, modern organization management models should be adjusted continuously according to the progress of our time, in order to conform to the development of organizations. And in a time dominated by information technology and information economy, the complex-information-relationships-based technological innovation will help to upgrade modern organization management models, which means that, based on such technological innovation, a brand-new organization management model conforming to characteristics of complex information system can be constructed. This article tries to reconstruct the organization management model by using the complex information system theory and by analyzing the relevant technological innovation. And this reconstructed organization management model, on one hand, can highlight the effectiveness of “information” in the organization management, to tally with the theme of our time; on the other hand, it gives the organization management model a holistic dynamic generation characteristic, to maintain the vitality of the model and to adapt the development nature of organizations.