Please login first
May O. Lwin  - - - 
Top co-authors See all
Jerome D. Williams

2416 shared publications

Patrick E. Murphy

64 shared publications

Yin-Leng Theng

57 shared publications

Maureen Morrin

30 shared publications

Owen Noel Newton Fernando

23 shared publications

Nanyang Technological University

Publication Record
Distribution of Articles published per year 
(1970 - 2017)
Total number of journals
published in
Publications See all
Article 1 Read 1 Citation A Parental Health Education Model of Children’s Food Consumption: Influence on Children’s Attitudes, Intention, and Cons... May O. Lwin, Wonsun Shin, Andrew Z. H. Yee, Reidinar Juliane... Published: 31 March 2017
Journal of Health Communication, doi: 10.1080/10810730.2017.1302523
DOI See at publisher website
PubMed View at PubMed
ABS Show/hide abstract
This study proposes that parental mediation of television advertising and parental guidance of food consumption differentially influence children's attitude, intention, and behavior toward the consumption of healthy and unhealthy foods. Structural equation modeling based on a survey of 1,119 children aged 9-12 supported our model, revealing that parental education strategies influence children's food consumption in a complex manner that is highly context-dependent. Parental guidance of food consumption enhanced children's healthy food attitude and intention to consume, while reducing the intention to consume unhealthy food. However, parental mediation of television advertising influenced unhealthy food attitude to a greater extent than healthy food attitude. Implications for health promotion and education, as well as parents and policy makers are discussed.
Article 2 Reads 1 Citation FluMob: Enabling Surveillance of Acute Respiratory Infections in Health-care Workers via Mobile Phones May Oo Lwin, Chee Fu Yung, Peiling Yap, Karthikayen Jayasund... Published: 17 March 2017
Frontiers in Public Health, doi: 10.3389/fpubh.2017.00049
DOI See at publisher website
ABS Show/hide abstract
Singapore is a hotspot for emerging infectious diseases and faces a constant risk of pandemic outbreaks as a major travel and health hub for Southeast Asia. With an increasing penetration of smart phone usage in this region, Singapore’s pandemic preparedness framework can be strengthened by applying a mobile-based approach to health surveillance and control, and improving upon existing ideas by addressing gaps, such as a lack of health communication. FluMob is a digitally integrated syndromic surveillance system designed to assist health authorities in obtaining real-time epidemiological and surveillance data from health-care workers (HCWs) within Singapore, by allowing them to report influenza incidence using smartphones. The system, integrating a fully responsive web-based interface and a mobile interface, is made available to HCW using various types of mobile devices and web browsers. Real-time data generated from FluMob will be complementary to current health-care- and laboratory-based systems. This paper describes the development of FluMob, as well as challenges faced in the creation of the system.
Article 1 Read 0 Citations Media exposure and parental mediation on fast-food consumption among children in metropolitan and suburban Indonesian. May O Lwin, Shelly Malik, Hardinsyah Ridwan, Cyndy Sook Sum ... Published: 01 January 2017
Asia Pacific journal of clinical nutrition, doi: 10.6133/apjcn.122016.04
DOI See at publisher website
PubMed View at PubMed
ABS Show/hide abstract
Fast-food companies have been reproached for rising obesity levels due to aggressive marketing tactics targeted at children. They have countered that parents should be held responsible considering their critical role as nutritional gatekeepers. This study examined the comparative effects of media exposure and parental mediation on Indonesian children's fast food consumption and how the effects compare in the metropolitan versus suburban areas. The sample consisted of 394 child-mother pairs comprising grade three and four children and their mothers from two schools each in Jakarta and Bogor representing 40.9% metropolitan sample and 59.1% suburban sample, respectively. The children completed a guided inclass survey, while the mothers completed a paper-and-pen survey at home. Measures comprised children's weekly media exposure to broadcast media, computer and mobile games, print media, and online and social media, active and restrictive parental mediation strategies, children's fast food consumption and nutrition knowledge. The relationship of media exposure and parental mediation with children's fast food consumption was analyzed using Structural Equation Modelling. Fast food consumption was positively influenced by exposure to broadcast media among metropolitan children, and by exposure to online and social media among suburban children. Active parental mediation was related to lower fast food consumption, but only for suburban children. Active parental mediation is critical in preventing fast food consumption. The media play a key role in influencing fast food consumption, and hence, literacy education is important to alleviate the adverse effects of exposure to junk food marketing.
Article 2 Reads 1 Citation Player see, player do: Testing an exergame motivation model based on the influence of the self avatar Benjamin J. Li, May O. Lwin Published: 01 June 2016
Computers in Human Behavior, doi: 10.1016/j.chb.2016.02.034
DOI See at publisher website
ABS Show/hide abstract
Highlights•Structural equation modeling results showed a good fit for the proposed model.•Player learns by experiencing the results and consequences of his exergame behavior.•Enjoyment partially mediates identification and exergame intention. AbstractWhile the benefits of physically immersive video games, or exergames, have witnessed much research attention, less is known about the psychosocial processes that enable exergames to be an effective digital tool. An increasing number of exergames feature in-game graphical representations (avatars) of players and, and research shows that these avatars have the potential to influence self-perceptions. This study proposes an exergame motivation model based on the Social Cognitive Theory (SCT) that explores the impact of avatars on exergame players. The SCT suggests that individuals can learn through an enactive experience, and exergames appear to offer this form of learning through the presence of the player's in-game graphical representation (self avatar). 322 participants played an exergame for six sessions that feature self avatars. Structural equation modeling (SEM) results showed a good fit for the proposed exergame motivation model. Through the presence and behavior of the player's self avatar, the player learns by experiencing for himself/herself the results and consequences of his/her behavior within the exergame as he/she identifies with the character. Enjoyment was also found to partially mediate the relationship between identification with the avatar and exergame intention. The proposed exergame motivation model is likely to contribute to a deeper understanding of avatar and exergame effects and inform future research on health gaming interventions.
Article 1 Read 0 Citations Are Primetime Diets Congruent With Dietary Recommendations? Content Analyses of Food Advertisements in the United States... Su Lin Yeo, Wonsun Shin, May Lwin, Jerome Williams, Ying-Yi ... Published: 01 January 2016
Global Health Communication, doi: 10.1080/23762004.2017.1278991
DOI See at publisher website
Article 1 Read 2 Citations Odor Semantics and Visual Cues: What We Smell Impacts Where We Look, What We Remember, and What We Want to Buy May O. Lwin, Maureen Morrin, Chiao Sing Trinetta Chong, Su X... Published: 22 September 2015
Journal of Behavioral Decision Making, doi: 10.1002/bdm.1905
DOI See at publisher website
ABS Show/hide abstract
The current research uses eye-tracking technology in a consumer context to explore the interactive effects of olfactory and visual cues on consumers' eye gaze patterns. We manipulate the semantic correspondence between pictorial objects depicted in print advertisements and odors smelled (or not) while looking at the ads. The results indicate that smelling a scent that shares learned semantic associations with an object in the advertisement diverts consumers' eye gazes to the semantically related object in the ad, with positive downstream effects on advertising recall and purchase intent. This is the first study we are aware of demonstrating multisensory integration of odors and pictures on consumer eye gaze patterns with clear implications for consumer choice. Copyright © 2015 John Wiley & Sons, Ltd.